The EAST Framework

The EAST Framework is a simple way to encourage positive behaviors by making small changes in our environment. "EAST" stands for Easy, Attractive, Social, and Timely. It suggests that for people to adopt new habits, these behaviors should be easy to do, visually appealing or engaging, supported by social influence (like others doing the same), and presented at the right moment when the action is most relevant. This approach helps influence choices without force, making new behaviors more natural and sustainable.