The Dove Campaign for Real Beauty

The Dove Campaign for Real Beauty, launched in 2004, is a marketing initiative by Dove aimed at challenging stereotypes about beauty. It promotes the idea that all women are beautiful regardless of their age, size, or appearance, emphasizing authenticity and diversity. The campaign features real women instead of models, encouraging self-confidence and positive body image. Its goal is to redefine societal standards of beauty, fostering inclusivity and empowering women to embrace their natural looks. By doing so, Dove seeks to build a more genuine connection with consumers and promote a broader, more accepting view of beauty.