The Domino Project

The Domino Project was a publishing initiative launched by influential author Seth Godin in 2011. Its goal was to challenge traditional publishing models by offering affordable, high-quality books directly to readers through digital and print-on-demand formats. Inspired by the idea that, like dominoes, one successful book or idea can set off a chain reaction of positive change, the project emphasized innovation, speed, and community engagement. It aimed to streamline the publishing process, reducing costs and barriers, and to promote ideas that could create meaningful impact in both personal and professional lives.