The Creative Problem Solving Group

The Creative Problem Solving Group (CPSB) is an organization that focuses on enhancing creativity and innovation in problem-solving processes. Founded by Alex Osborn and Sidney Parnes, it developed methods and tools that help individuals and teams generate new ideas, think critically, and tackle challenges effectively. CPSB emphasizes structured approaches to brainstorming, idea evaluation, and implementation, making it easier for groups to collaborate and find solutions. Their techniques are widely used in various fields, including business, education, and community development, to foster innovative thinking and improve decision-making.