Alex Osborn

Alex Osborn was an advertising executive and a pioneer in creative thinking techniques. He is best known for developing brainstorming, a method used to generate a wide range of ideas quickly by encouraging free, unjudged sharing of thoughts. Osborn believed that open, collaborative thinking could lead to more innovative solutions in business and problem-solving. His work has had a lasting impact on how teams and organizations approach creative challenges, emphasizing the importance of spontaneous idea generation and flexible thinking to foster innovation.