The Choice Architecture

Choice architecture refers to how different options are presented to people, influencing their decisions without removing any choices. It involves designing the environment, wording, or layout of options to encourage certain behaviors or outcomes. For example, placing healthy foods at eye level in a grocery store nudges shoppers toward healthier choices. The goal is to subtly guide people toward better decisions while preserving their freedom to choose. This concept is widely used in policymaking, marketing, and behavioral economics to improve decision outcomes by structuring choices thoughtfully.