The Better Business Bureau (BBB)

The Better Business Bureau (BBB) is a nonprofit organization that helps consumers find trustworthy businesses and promotes ethical business practices. It collects reviews, complaints, and ratings from customers, then shares this information to help others make informed decisions. The BBB also encourages businesses to resolve issues transparently and fairly. Accreditation from the BBB is a sign that a business meets certain standards of trustworthiness. Overall, the BBB acts as a mediator and resource to foster honest, reliable commerce within communities.