The Better Business Bureau

The Better Business Bureau (BBB) is a nonprofit organization that helps consumers find trustworthy businesses and makes sure companies adhere to ethical practices. It collects and displays business reviews, handles customer complaints, and assigns ratings based on reliability and performance. The BBB also promotes honest advertising and business practices, encouraging transparency and accountability. Think of it as a reliable guide to help you make informed decisions about where to do business, ensuring you’re dealing with reputable organizations.