The BCG Game

The BCG Game is a strategic decision-making tool used to analyze a company’s product portfolio based on market share and market growth. It categorizes products into four types: Stars (high growth, high market share), Cash Cows (low growth, high market share), Question Marks (high growth, low market share), and Dogs (low growth, low market share). This helps businesses decide where to invest, develop, or divest. The goal is to balance resources across products to maximize growth and profitability, ensuring the company remains competitive and well-positioned for future success.