The Balanced Scorecard: Translating Strategy into Action (book)

"The Balanced Scorecard: Translating Strategy into Action" by Robert Kaplan and David Norton introduces a method for organizations to measure and manage their strategic goals effectively. Instead of just tracking financial results, it emphasizes four key perspectives: Financial, Customer, Internal Processes, and Learning & Growth. By balancing these areas, organizations gain a comprehensive view of performance, helping them align daily activities with long-term objectives. This approach enables better decision-making, strategic communication, and continuous improvement, ultimately transforming high-level strategy into concrete actions that drive sustainable success.