The Art of Framing

The Art of Framing refers to the strategic way information or stories are presented to shape perception and influence understanding. It involves highlighting certain aspects, choosing specific words or angles, and establishing context to guide how an audience interprets the message. Effective framing can emphasize benefits, downplay drawbacks, or evoke particular emotions, ultimately shaping opinions and decisions without changing the actual facts. It’s a powerful communication tool used in media, politics, marketing, and everyday conversations to influence perception while maintaining the integrity of the core message.