The Adventure Travel Trade Association (ATTA)

The Adventure Travel Trade Association (ATTA) is a global organization that connects businesses and professionals in the adventure travel industry. It promotes responsible and sustainable travel experiences that emphasize outdoor activities, cultural immersion, and unique explorations. ATTA provides resources, networking opportunities, and educational programs for tour operators, travel agents, and other stakeholders, helping them improve their services and promote adventure travel. By encouraging collaboration and best practices, ATTA aims to enhance the industry’s growth while also ensuring that travel benefits local communities and preserves natural environments.