television syndication

Television syndication is the process of distributing TV shows to different networks or stations after their original run. Instead of airing exclusively on one network, a show can be sold or licensed to various local channels, allowing it to reach a broader audience. This can happen with reruns of established series or first-run content. Syndication can be lucrative for creators and networks, as it generates additional revenue from advertising and increased viewership. Well-known examples include classic sitcoms like "Friends" and "The Office," which continue to attract viewers long after their original airing.