Targeted Online Advertising

Targeted online advertising refers to the practice of delivering specific ads to particular groups of people based on their interests, behaviors, and online activity. Companies use data collected from websites, social media, and search engines to understand what users like and how they interact online. This allows them to serve ads that are more relevant to each individual, increasing the chances of engagement. For example, if you frequently search for hiking gear, you may see ads for outdoor equipment in your social media feeds, making it more likely that you'll notice and engage with those products.