Online Behavioral Tracking

Online Behavioral Tracking refers to the process of collecting data about users' activities and interactions on websites and apps. This includes what pages they visit, how long they stay, what they click on, and even their purchase decisions. This information helps companies understand consumer preferences and behaviors, allowing them to tailor their marketing efforts, improve user experiences, and make informed business decisions. Essentially, it's a way for businesses to observe and analyze what people do online to enhance their products and services.