Target Market Segmentation

Target market segmentation is the process of dividing a broad audience into smaller groups of people who share similar characteristics, needs, or behaviors. This allows businesses to tailor their products, marketing messages, and services to effectively meet the specific preferences of each group. For example, a sportswear brand might target athletes, fitness enthusiasts, and casual exercisers separately. By identifying and understanding these segments, companies can better connect with their ideal customers, improve marketing efficiency, and increase the likelihood of sales success. Essentially, it’s about focusing efforts on the right groups of people who are most likely to buy your products.