consumer behavior in fashion

Consumer behavior in fashion refers to how individuals make decisions about what to buy and wear. It involves factors like personal style, cultural influences, social trends, and emotional connections to brands. Shoppers often seek clothing that expresses their identity, aligns with current trends, or offers comfort. Marketing campaigns, celebrity endorsements, and social media significantly impact choices, as consumers look for validation and inspiration. Economic factors, such as price and quality, also play a crucial role, with many people balancing their desire for fashionable items with budget considerations. Understanding these behaviors helps brands effectively engage their target audience.