Tangibles, Reliability, Responsiveness, Assurance, Empathy

These are key aspects of service quality. "Tangibles" refer to the physical aspects like facilities, equipment, and staff appearance that create a good impression. "Reliability" is the ability to consistently deliver accurate and dependable service. "Responsiveness" involves being prompt and willing to assist customers when needed. "Assurance" relates to the knowledge, confidence, and trustworthiness of staff, making customers feel secure. "Empathy" is the personalized care and understanding shown to customers, making them feel valued. Together, these elements shape a positive experience and build trust in the service.