Image for TAM2

TAM2

TAM2, or Technology Acceptance Model 2, is a framework that explains why people decide to adopt new technology. It builds on the original TAM by adding factors like social influence and perceptions of ease or usefulness, as well as individual differences like experience and personality. Essentially, TAM2 suggests that if people believe a technology is useful, easy to use, and see that others are using it, they are more likely to accept and use it themselves. This model helps organizations understand how to encourage technology adoption effectively.