Susan Michie

Susan Michie is a British psychologist and expert in behavior change, specializing in understanding what motivates people to adopt healthier habits and make positive changes. She has contributed significantly to health psychology and public health, working to develop strategies that help individuals, communities, and organizations improve behaviors related to health and well-being. Michie is also known for her role in shaping policies and tools, such as the "COM-B" model, which helps identify key factors influencing behavior. Her work aims to support evidence-based interventions that promote sustainable, effective change.