structured snippets

Structured snippets are a type of ad extension used in online advertising, particularly in search engine marketing. They provide additional information about a business or service in a clear format, often summarizing key features or categories. For example, a travel agency ad might include structured snippets showing destinations, trip types, or special offers. This helps potential customers quickly understand what the business offers without having to click through to the website. By presenting relevant details upfront, structured snippets aim to improve user engagement and increase the chances of attracting interested clicks.