Steve Krug (UX specialist)

Steve Krug is a well-known expert in user experience (UX) design, particularly for websites and applications. He emphasizes the importance of making digital interfaces easy for users to navigate and understand. Krug's book, "Don't Make Me Think," advocates for intuitive design that minimizes confusion. He believes that thorough usability testing is essential to ensure products meet user needs effectively. His work has significantly influenced how designers create user-friendly digital experiences, focusing on simplicity and clarity to enhance user satisfaction.