Starwood Preferred Guest (SPG)

Starwood Preferred Guest (SPG) was a loyalty program operated by Starwood Hotels & Resorts, rewarding members for stays across their hotel brands. Members earned points for each night stayed and could redeem these points for free nights, upgrades, or other benefits. The program encouraged guest loyalty by providing exclusive offers, personalized experiences, and recognition for frequent visitors. In 2016, SPG merged with Marriott Rewards to form Marriott Bonvoy, continuing to offer similar benefits under a unified platform.