Stanford University Persuasive Technology Lab

The Stanford University Persuasive Technology Lab is a research group focused on understanding how technology can influence human behavior ethically and effectively. They study the design of digital tools, apps, and systems that can encourage positive actions—like healthier habits, better decision-making, or increased engagement—by applying principles from psychology, design, and computer science. The goal is to create technology that shapes behavior in beneficial ways while respecting users’ autonomy and well-being, contributing to fields like health, education, and social good.