Stanford Persuasive Tech Lab

The Stanford Persuasive Technology Lab studies how digital tools and design can influence human behavior and decision-making. Their research explores how websites, apps, and technology can subtly encourage users to act in certain ways—like making healthier choices or saving money—by using psychological insights and user-centered design. The goal is to create systems that positively shape behavior without manipulation but through understanding motivation and cognition. This work is relevant for developing ethical, effective technologies in areas like health, education, and sustainability.