Stakeholder salience

Stakeholder salience refers to the importance or influence of different stakeholders in a project or organization. It considers three key factors: power (their ability to influence outcomes), legitimacy (their rightful stake or claim), and urgency (the need for immediate attention). Stakeholders with high salience can significantly impact decisions and actions. By identifying which stakeholders are most salient, organizations can prioritize communication and engagement strategies, ensuring that the interests and concerns of those who matter most are effectively addressed. This helps in building better relationships and achieving project success.