Sports Business Journal

Sports Business Journal (SBJ) is a leading publication that focuses on the business side of sports. It offers insights, news, and analysis about various aspects of the sports industry, including marketing, sponsorships, media rights, and team finances. SBJ caters to professionals in sports management, marketing, and media, providing in-depth coverage of trends and developments. It serves as a valuable resource for anyone interested in understanding how commercial interests intersect with sports, helping readers stay informed about the rapidly evolving sports landscape.