Social Presence

Social presence refers to the feeling of connection and importance that individuals experience when communicating with others, especially in online or digital environments. It signifies how real, engaged, and connected people feel during interactions, influencing trust and relationship-building. High social presence makes conversations feel more personal and genuine, encouraging openness and collaboration, while low social presence can lead to feelings of alienation or disconnection. Essentially, it’s about creating a sense of human contact and social connection despite physical or digital barriers.