Social Networks Theory

Social Networks Theory studies how individuals or groups interact and connect with one another through social relationships. It examines the patterns and structures of these connections, often represented as graphs with nodes (people or entities) and links (the relationships). By analyzing these networks, we can understand how information spreads, influence flows, and how social ties affect behavior and decision-making. This theory is applicable in various fields, including sociology, marketing, and public health, providing insights into social dynamics and the impact of social links on individual and group outcomes.