social media listening

Social media listening is the process of monitoring online conversations and mentions across platforms like Twitter, Facebook, and Instagram to understand what people are saying about a brand, product, or topic. It involves analyzing comments, reviews, and discussions to gain insights into public opinion, trends, and customer needs. This helps organizations respond appropriately, identify opportunities, and improve their offerings. Essentially, it’s like tuning into the digital chatter to stay informed and make better decisions based on real-time feedback.