Social Contagion Theory

Social Contagion Theory suggests that behaviors, emotions, and ideas can spread through social networks much like a virus. When individuals observe others engaging in certain actions or expressing particular feelings, they may become influenced to adopt similar behaviors or attitudes. This process explains how trends, moods, and even perceptions can rapidly permeate groups, communities, or societies. It highlights the powerful role of social interactions in shaping individual and collective responses, emphasizing that our connections with others significantly impact our attitudes and behaviors, often unconsciously, through a form of social transmission.