Social Cohort

A social cohort is a group of people who share a common characteristic or experience within a specific time frame, such as their birth year, graduating class, or entering a certain career. These shared experiences often influence their attitudes, behaviors, and perspectives, making them similar in ways that distinguish them from other groups. For example, Millennials or Baby Boomers are social cohorts shaped by the historical and cultural events they experienced during their formative years. Understanding social cohorts helps in analyzing trends, preferences, and societal changes across different groups.