Société des Bains de Mer

Société des Bains de Mer (SBM) is a company that manages and operates luxury hotels, casinos, restaurants, and entertainment venues in Monaco. Established in 1863, it plays a central role in Monaco’s tourism industry, offering high-end leisure and gaming experiences. SBM is known for its prestigious establishments, like the Hôtel de Paris and the Casino de Monte-Carlo, which attract wealthy visitors from around the world. The company combines hospitality, entertainment, and gaming to promote Monaco as a glamorous destination for luxury tourism.