Sobel and Miller Model

The Sobel and Miller Model is a framework used to understand how people make decisions, particularly in the context of voting and public opinion. It suggests that individuals use a combination of their personal preferences, the influence of family, friends, and social environments, along with the media to shape their views. The model emphasizes the importance of perception and social interaction in the decision-making process, showing that choices are not made in isolation, but are influenced by the context and relationships surrounding individuals. Overall, it highlights the complex interplay of factors that guide people's opinions and actions.