simulcast

Simulcast is the simultaneous broadcasting of the same content across multiple platforms or channels. For example, a live sports event might be shown on television, streamed online, and aired on the radio at the same time. This allows viewers to access the same programming through their preferred medium, enhancing reach and accessibility. Simulcasting is commonly used in television, radio, and online streaming services to maximize audience engagement and ensure that more people can experience the content at the same moment.