Simon's Four Phases of Decision Making

Simon's Four Phases of Decision Making are a structured approach to how we make choices: 1. **Intelligence Phase**: Identify and gather information about the problem or opportunity. 2. **Design Phase**: Develop different options or solutions based on the information collected. 3. **Choice Phase**: Evaluate the options and select the best one based on criteria like effectiveness and feasibility. 4. **Implementation Phase**: Put the chosen solution into action and monitor its effectiveness. This framework helps individuals and organizations make informed, systematic decisions, ensuring they consider various aspects of the problem at hand.