Shopping Cart Abandonment

Shopping cart abandonment occurs when a customer adds items to their online shopping cart but leaves the website before completing the purchase. This is common and can happen for various reasons, such as unexpected costs (like high shipping fees), complicated checkout processes, concerns about payment security, or simply distraction. Businesses track this behavior to identify issues in the shopping experience and improve their website or marketing strategies, aiming to convert more visitors into buyers. Understanding abandonment helps retailers optimize the purchase process and enhance customer satisfaction.