Share a Coke Campaign

The "Share a Coke" campaign is a marketing strategy where Coca-Cola replaces its logo on bottles with popular names or terms of affection. The goal is to encourage consumers to find a bottle with their name or a friend's, then share a photo or give it as a gift. This personal touch creates a sense of connection and prompts social sharing, increasing engagement and brand loyalty. The campaign leverages personalization to make the product more relatable and memorable, turning consumers into active participants in the brand experience.