Coca-Cola Brand Book

The Coca-Cola Brand Book is a guide that outlines the company’s brand identity, values, and messaging strategies. It serves as a reference for employees, partners, and marketers to ensure consistent communication and representation of the Coca-Cola brand. The book includes guidelines on logo usage, color schemes, and tone of voice, helping to maintain a coherent image across different platforms and cultures. Ultimately, it aims to strengthen the emotional connection between Coca-Cola and its consumers, reinforcing the brand's legacy as a symbol of refreshment and happiness worldwide.