Sensory Testing

Sensory testing is a process used to evaluate how people perceive and respond to different tastes, smells, textures, or appearances of products like food, drinks, or cosmetics. It helps identify preferences, detect differences, or assess quality by gathering human opinions through structured evaluations. Typically, trained or target consumers sample the product under controlled conditions and provide feedback, which informs product development, quality control, or sensory standards. This method ensures products meet consumer expectations and sensory attributes are consistent across batches.