Sensory Science

Sensory science is the study of how we perceive and evaluate products through our senses—taste, smell, sight, touch, and hearing. It helps researchers understand how consumers experience things like food, beverages, or personal care items, by analyzing their sensory responses. This field combines psychology, physiology, and marketing to assess the quality, appeal, and sensory attributes of products. The goal is to enhance product design, ensure consistency, and satisfy consumer preferences by scientifically measuring sensory perceptions. Ultimately, sensory science bridges the gap between product features and human experience, guiding improvements and innovations.