self-citation

Self-citation refers to when an author references their own previous work in a new publication. This practice is common in academic and professional writing, as it helps to build upon earlier research, establish credibility, and show the development of ideas over time. While self-citation can be useful, excessive self-citation might raise concerns about the integrity of the work or an author's attempt to artificially inflate their citation count. In short, it's a way for authors to connect their contributions to the ongoing conversation in their field.