Section 43(a)

Section 43(a) of the Lanham Act addresses the issue of false advertising. It allows individuals or businesses to sue if a competitor makes misleading statements about their own or another’s goods or services, leading to consumer confusion. To succeed in such a lawsuit, the plaintiff must prove that the false claims caused harm to their business. This provision aims to protect fair competition by ensuring companies provide truthful information in advertising, thereby promoting consumer trust and informed choices.