Science communication theories

Science communication theories explore how to effectively share scientific knowledge with diverse audiences. They emphasize understanding the audience’s background, using clear language, and choosing appropriate formats (like stories or visuals) to enhance engagement and comprehension. Theories like the Diffusion of Innovations explain how new ideas spread, while the Elaboration Likelihood Model suggests tailoring messages to either thoughtful consideration or peripheral cues. Overall, these theories aim to bridge the gap between complex science and public understanding by making information accessible, trustworthy, and relevant.