Popular science communication

Popular science communication is the practice of conveying scientific ideas and discoveries to a general audience in an engaging and accessible way. It aims to bridge the gap between complex scientific concepts and everyday understanding, making science relevant to people's lives. This can be done through various channels, such as books, articles, podcasts, and social media, often using relatable language, visuals, or storytelling techniques. The goal is to foster curiosity, increase public awareness, and encourage informed discussions about scientific issues that impact society, ultimately promoting a better understanding of the world around us.