Scale-up

Scale-up refers to the process of expanding a business, product, or operation from a smaller, initial stage to a larger, more established one. This involves increasing production capacity, expanding market reach, or improving systems to meet higher demand. The goal is to grow efficiently while maintaining quality and profitability. For example, a startup that successfully launches a product might scale up by increasing manufacturing, hiring more staff, and entering new markets. Essentially, scale-up is about carefully managing growth to ensure the business can handle increased size and complexity effectively.