Sales Territory Planning

Sales Territory Planning is the process of dividing a market into specific geographic or demographic areas to optimize sales efforts. Companies assign sales representatives to these territories to ensure that every potential customer is reachable and to avoid overlap. This strategy helps improve efficiency, enhances customer relationships, and maximizes sales opportunities. By analyzing factors like customer needs, competition, and market potential, businesses can create a structured plan that enables their sales teams to focus effectively on their assigned areas, ultimately driving revenue growth and improving service.