Sales Performance Management

Sales Performance Management (SPM) refers to the strategies, tools, and processes that businesses use to improve the effectiveness and efficiency of their sales teams. It involves setting performance goals, tracking progress against those goals, evaluating individual and team performance, and implementing incentives to motivate sales personnel. By aligning sales activities with company objectives, SPM helps organizations maximize revenue while ensuring that sales teams are supported with the right resources and training. In essence, it’s about optimizing how sales functions to achieve better results and drive growth.