Saint Lucia Tourist Board

The Saint Lucia Tourist Board is the official organization responsible for promoting tourism on the island of Saint Lucia in the Caribbean. Its main goals are to attract visitors and enhance their experience by showcasing the island’s natural beauty, cultural heritage, and various attractions, such as its beaches, rainforests, and festivals. The board manages marketing efforts, provides information to travelers, and collaborates with local businesses to develop tourism. By doing so, it aims to boost the island's economy and support sustainable tourism practices, ensuring that both visitors and locals benefit from the tourism industry.