Saint Lucia Hotel and Tourism Association

The Saint Lucia Hotel and Tourism Association (SLHTA) is an organization representing hotels, resorts, and tourism-related businesses in Saint Lucia. Its primary goal is to promote and develop the tourism industry on the island, advocating for the interests of its members and enhancing the visitor experience. The SLHTA focuses on industry standards, training, marketing, and sustainability, aiming to boost economic growth while preserving the island's natural beauty and culture. By collaborating with government and other stakeholders, the association plays a crucial role in shaping tourism policies and initiatives that benefit both the industry and local communities.